Knoxville – September 20, 2026 -- Blue Ridge Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, opened Crunch Bearden on Saturday, September 19, marking a $5 million investment and the company's second Tennessee location.
New 46,819-square-foot club debuts Crunch's 3.0 design in Knoxville
Located at 4581 Kingston Pike, Knoxville, TN 37919, the facility introduces Crunch Fitness's latest 3.0 club format to the market. The center includes a Hot Studio, Ride Studio, dedicated Abs & Glutes Room, functional training areas, HydroMassage, tanning, and full-service locker rooms.
Soft opening began at 7 a.m., with grand celebration set for September 28
Members began entering the club during a soft opening at 7 a.m. on September 19. A full-day grand opening event is scheduled for Monday, September 28, running from 9 a.m. to 8 p.m., featuring the launch of the complete group fitness schedule, personal training specials, local vendor participation, and giveaways.
Opening expected to generate more than 70 local jobs
The new location is projected to create over 70 positions spanning personal training, group fitness instruction, sales, operations, member services, and club leadership. Membership pricing starts at $9.99 per month.
CR Fitness Holdings CEO frames launch as premium access at accessible pricing
"Crunch Bearden is an exciting addition to the Knoxville community, bringing a premium fitness experience at an affordable price," said Tony Scrimale, CEO of CR Fitness Holdings.
Franchisee expansion accelerates across three Southeastern states
Blue Ridge Fitness Holdings currently operates 21 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to reach nearly 25 locations by the end of 2026. Parent company CR Fitness Holdings serves more than one million members across 98 Crunch Fitness locations nationwide.