SHERIDAN, WYOMING – May 1, 2025 – Dentsply Sirona, the world’s largest manufacturer of professional dental products and technologies, made a bold statement at the 2025 International Dental Show (IDS) in Cologne by spotlighting its commitment to sustainability alongside its latest innovations in AI-powered dentistry. The company’s comprehensive presence demonstrated how dental professionals can simultaneously embrace cutting-edge digital tools and reduce their environmental footprint—reinforcing Dentsply Sirona’s strategic vision for the future of connected, responsible dentistry.
Showcasing Connected Dentistry and ESG Commitment
Under the banner “Experience the Power of Connected Dentistry,” Dentsply Sirona introduced new AI-driven workflows and cloud-based solutions aimed at optimizing both operational efficiency and patient care. Central to its presentation was the live demonstration of Primescan 2, the industry's first cloud-native intraoral scanning solution, integrated with the DS Core platform. Together, these innovations exemplify how digital technologies are transforming dental practices globally through seamless data-sharing and intelligent treatment planning.
But beyond digital innovation, Dentsply Sirona also used its IDS platform to amplify its long-term sustainability strategy. The company’s exhibit booth was built using recyclable and reusable materials—demonstrating real-world applications of eco-conscious design—and included a dedicated area for its new Sustainable Packaging Activation.
Leading the Industry Toward Greener Packaging
“As a company that produces millions of products annually for dental practices worldwide, we are well-positioned to drive meaningful change in our industry,” said Tony Johnson, SVP, Chief Supply Chain Officer and Executive Sponsor for ESG at Dentsply Sirona. “By continually evolving our packaging design and material choices, we strive to make our packaging more environmentally friendly and recyclable by 2030. This will have a ripple effect on dental professionals all around the world, empowering them in turn to reduce their environmental footprint.”
Visitors at the IDS were invited to interact with the Sustainable Packaging Activation Booth to explore current solutions and contribute feedback via a digital questionnaire. For each completed survey, Dentsply Sirona pledged a €25 donation to Smile Train, reinforcing its commitment to both environmental and social responsibility.
Driving Social Impact Through Strategic Partnerships
Beyond packaging, Dentsply Sirona deepened its partnership with Smile Train, the world’s largest cleft-focused organization, through several fundraising initiatives at IDS 2025:
- €25 donated for every scan performed using Primescan 2 at the show.
- €5 donated for each product sold through the company’s IDS promotional program.
- Up to €100,000 committed in total support for cleft surgeries.
Since 2021, this partnership has resulted in more than 5,500 cleft surgeries across 18 countries, underscoring the company’s mission to “create healthier smiles” around the world.
“A heartfelt thank you to everyone who took interest in visiting our Sustainable Packaging Activation Booth and who participated in our Smile Train fundraiser. Together we can create a brighter world and healthier smiles,” Johnson added.
Enhancing Inclusivity and Accessibility in Dentistry
Demonstrating its broader commitment to inclusion, Dentsply Sirona also hosted a special tour for deaf dental technicians, supported by sign language interpreters. This initiative allowed a wider audience to engage directly with the company’s latest innovations and underlined its vision of making dental technology more accessible to all professionals, regardless of ability.
Strategic Takeaway for B2B Dental Industry Professionals
Dentsply Sirona’s approach at IDS 2025 sets a high standard for what modern dental manufacturers can achieve at the intersection of sustainability, digital transformation, and social impact. By aligning operational innovation with environmental and community-focused initiatives, the company continues to lead not only in technological excellence but in corporate responsibility—offering tangible ROI for dental practices and value for society.
Learn more at https://www.dentsplysirona.com.