Palm Beach Gardens – October 29, 2026 -- The Digital WOW, powered by ConsultPR.net, held its annual member-benefit webinar for M&A Source on October 21, 2026, and devoted nearly the entire session to the impact of artificial intelligence on advisor marketing.
Webinar targets advisors handling $2 million to $100 million deals
M&A Source members are lower middle market advisors who buy and sell businesses with revenue between $2 million and $100 million. The Digital WOW was chosen as a member-benefit provider for the group years ago after what the source describes as an intense vetting process. It offers the webinar to members at no cost.
Agenda covers AI readiness, SEO and Google penalty risk
The session was led by EVP Chuck Konga and CEO Paul Ramkissoon. Topics included whether websites are indexable and searchable by AI bots, AI-generated content, and the use of AI for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Presenters also covered AI's effect on SEO strategy, conversational search and AI use in PPC campaigns.
Two agenda items questioned the limits of automation: whether AI is always the right choice, and why human-created newsletters, website content, social media and videos still perform better. Another item addressed Google penalties and the risks of AI-generated content.
Attendees plan follow-up at Houston conference in early November
A question-and-answer session followed the presentation. Several attendees said they intend to continue the conversation at The Digital WOW's booth at the M&A conference in Houston in early November 2026.
Ramkissoon said AI is "reshaping every corner of the digital marketing, website and software landscape." He added that the company's research and development, engineering and marketing teams are working together to recommend and implement AI efficiencies early for clients.