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DMEXCO Expands to Asia with New Partnership and Launch in Singapore

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DMEXCO Expands to Asia with New Partnership and Launch in Singapore

SHERIDAN, WYOMING – Jan. 09, 2025 – Fifteen years after its successful debut in Cologne, DMEXCO is expanding into the international market for the first time. Koelnmesse, CloserStill Media, and the German Association for Digital Economy (BVDW) jointly announce the launch of DMEXCO ASIA, premiering on October 8th and 9th, 2025, in the dynamic Southeast Asian economic hub of Singapore.

Like its flagship event in Cologne, DMEXCO ASIA will serve as a central hub for decision-makers from the digital economy, marketing, and innovation sectors in Asia. This launch marks a significant milestone, integrating into Tech Week Singapore and merging with the established eCommerce Expo and Technology for Marketing trade fairs. It will now be known as "eCommerce Expo|DMEXCO ASIA" within Tech Week Singapore.

A Strategic Partnership for Growth

"We are very pleased to now also host DMEXCO internationally and thus expand our portfolio in Asia with a promising event," explains Gerald Böse, CEO of Koelnmesse. "We have an experienced team at our subsidiary in Singapore that knows the market extremely well and already organizes leading events such as gamescom asia in Singapore, SIGGRAPH Asia in Tokyo, and THAIFEX - Anuga Asia in Bangkok." This positions Koelnmesse to deliver an event of exceptional quality.

Mathias Kuepper, Managing Director and Vice President Asia-Pacific of Koelnmesse Pte Ltd, is also enthusiastic about the upcoming event: "We are very excited to bring the DMEXCO brand to Singapore, launching our first international DMEXCO event beyond Cologne. The collaboration with Tech Week Singapore and CloserStill Media allows us to create a first-class platform in Southeast Asia that unites the leading minds of the digital economy, marketing, and innovation."

"The eCommerce and Technology for Marketing sectors have evolved significantly in recent years. In its sixth edition in 2025, this collaboration with DMEXCO ASIA marks a significant milestone for us as we continue to expand and grow. We are responding to the needs and discussions of the industry and presenting exciting exhibitions and solutions for professionals and innovators in eCommerce, retail, and marketing technology," explains Andy Kiwanuka, Managing Director of CloserStill Media Asia.

Expanding Global Reach

In collaboration with the BVDW, the conceptual sponsor and brand owner of DMEXCO, Koelnmesse has developed a future-oriented concept to further increase DMEXCO's global appeal. "As BVDW, we are very pleased that DMEXCO is expanding beyond Europe," says BVDW President Dirk Freytag. "Southeast Asia, with its rapidly growing markets, offers great opportunities for all parties involved."

Tech Week Singapore, considered the leading technology event for businesses in Asia, attracted over 26,000 visitors in 2024. This collaboration allows Koelnmesse to build on the proven success of the event while contributing its extensive expertise in the Southeast Asian market. Together with its subsidiary in Singapore and partner CloserStill Media, Koelnmesse aims to tap into the growing market for marketing technologies and address untapped potential in the region.

Connecting Leaders in the Digital Industry

The premiere of "eCommerce Expo|DMEXCO ASIA" will bring together leading figures in the regional digital industry, decision-makers, and innovators, creating exciting opportunities for collaboration and growth in the vibrant Southeast Asian market.1

About DMEXCO

DMEXCO is Europe's leading Digital Marketing & Tech Event. It sees itself as a community and central meeting point for all key decision-makers in the digital economy, marketing, and innovation. DMEXCO brings together industry leaders, marketing and media professionals, and technology and innovation drivers to define the digital agenda. DMEXCO offers an entire ecosystem of presentations by international speakers, exhibitions by top brands, and practice-oriented2 masterclasses – all with a focus on digital trends and future business potential.

About Tech Week Singapore

Tech Week Singapore is Asia's leading conference that brings together technology pioneers, leading companies, and public policymakers to discuss the latest technological developments and their impact on business, government, and society. Leaders and visionaries from all technology sectors come together to learn, network, and actively shape the future of their organizations. Tech Week Singapore returns on October 8th and 9th, 2025, presenting seven co-located events, including Cloud Expo Asia, DevOps Live!, Cyber Security World, Data Centre World, Big Data & AI World, eCommerce Expo, and DMEXCO ASIA.

About CloserStill Media

CloserStill Media specializes in organizing high-quality, content-driven events that foster professional communities in business technology, healthcare, and future mobility and infrastructure solutions. CloserStill Media's portfolio includes renowned events such as Tech Week Singapore, with highlights like Cloud Expo Asia and Data Centre World Asia. Headquartered in London with 10 offices worldwide, the company employs 700 professionals in Singapore, the UK, USA, Germany, and Spain. CloserStill Media is known for its industry leadership and has received more awards for trade shows than any other company, including "Best Exhibition," "Best Event Launch," and "Best Brand Expansion.”