Düsseldorf, Germany (May 23, 2024): The global printing industry is undergoing a transformative shift, with sustainability rapidly becoming a core pillar for success. This evolution is on full display at drupa 2024, the world's leading printing trade fair. Here, innovative solutions and best practices in eco-conscious printing take center stage, demonstrating the industry's commitment to environmental responsibility.
Druckstudio Gruppe: A Model of Sustainable Printing Excellence
Druckstudio Gruppe, a renowned German print shop, exemplifies the growing alignment between environmental responsibility and commercial viability. Founded in 1977, Druckstudio Gruppe has established itself as a leader in sustainable printing practices, garnering prestigious certifications like the Blue Angel and EMAS for their unwavering commitment to environmentally responsible production.
Their forward-thinking approach began with the installation of a photovoltaic system on their roof in 2009, a pioneering move that has since generated nearly 700,000 kWh of clean energy. Continuous investments in energy-efficient printing presses and heat recovery systems have resulted in a significant reduction of their environmental footprint.
"Sustainability is not just an ethical imperative; it's sound business practice," states Werner Drechsler, owner of Druckstudio Gruppe. "We have demonstrably achieved high-quality, efficient production while minimizing our environmental impact." This sentiment underscores a growing consensus within the printing industry.
VDMA's Touchpoint Sustainability: A Hub for Innovation and Collaboration
Recognizing the strategic importance of sustainability, the VDMA Printing and Paper Technology Association presents "Touchpoint Sustainability" at drupa. This dedicated forum serves as a platform for showcasing leading practices and groundbreaking innovations from 30 pioneering companies. Industry giants like Heidelberger Druckmaschinen and Koenig & Bauer collaborate with specialized startups, collectively demonstrating the entire spectrum of sustainable solutions available in printing and machinery today.
Educational Campaign Combats Misinformation and Greenwashing
The German Printing and Media Industries Federation (BVDM) is actively promoting awareness of the print industry's commitment to sustainability through their campaign "Umwelt. Bewußt. Gedruckt." (Environment. Consciously. Printed.). This initiative emphasizes the inherent eco-friendliness of print media, highlighting facts such as the high recycling rate of graphical paper and the minimal carbon footprint of printed products. The campaign aims to counter misinformation and greenwashing tactics, ensuring a well-informed marketplace.
drupa 2024: A Catalyst for a Sustainable Future
drupa 2024 serves as a pivotal catalyst for the printing industry's transition towards a more sustainable future. Through a combination of innovative technologies, responsible practices, and industry-wide collaboration, print manufacturers are demonstrating their commitment to environmental responsibility while securing long-term business success. This commitment signifies a new era for the printing industry, one where environmental stewardship and economic prosperity go hand-in-hand.