Lehi – October 12, 2026 -- Gargle, Inc., a dental-focused digital marketing company, is extending its search measurement to cover how dental practices appear in AI-generated answers on ChatGPT, Gemini and Google's AI search experiences, alongside traditional Google rankings.
The company delivers the analysis through its AI Search & Marketing Visibility Report and ongoing search optimization services. Both are designed to show practices where they stand across traditional and AI-driven discovery channels.
Gargle bundles five visibility areas into one reporting framework
The approach evaluates the following areas together:
- Traditional SEO performance: keyword rankings, organic traffic and website optimization.
- Local search visibility: presence in Google Maps and other location-based results.
- AI search visibility: how practices are represented in responses from AI platforms.
- Online reputation and authority: the credibility signals patients and search platforms read.
- Patient acquisition performance: calls, appointment inquiries and new patient opportunities.
Answer and Generative Engine Optimization run alongside existing SEO work
Gargle is adding Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to its work on website performance, local search and content development. It does not treat them as replacements for SEO.
Jeff Richins, Gargle's President, said AI search "isn't replacing the need for strong Google rankings," and described it as widening the routes patients use to find dental providers.
Conventional metrics remain the performance baseline
Keyword rankings, website traffic, phone calls and patient conversions remain the core measures of a practice's digital marketing results, according to Gargle. Accurate business information, relevant website content and a strong local presence feed both SEO and AI visibility.
Richins said clients need a single marketing strategy rather than separate competing ones. He said it should cover patients searching on Google, browsing Google Maps or asking an AI platform for recommendations.