Miami – September 08, 2026 -- Happy Soul, a Florida-based functional gummy supplement brand, will exhibit at Booth 773 during the Americas Food & Beverage Show & Conference, running September 14-16 at the Miami Beach Convention Center. The event marks its 30th anniversary this year.
Company runs its own 300kg automated production line rather than outsourcing manufacturing
Happy Soul launched in 2026 as the in-house brand of a gummy manufacturer that has produced for other companies since 2019. The company owns and operates a cGMP-compliant facility in Lexington, North Carolina, capable of producing up to 2.5 million gummies per week on a 300kg automated line. All products are manufactured under 21 CFR Part 111 and undergo third-party testing for potency and heavy metals.
Product line built on 83 fruits and vegetables with no artificial dyes
The gummies derive their opaque coloring from plant material rather than added dyes across every SKU. The lineup spans seven products: Fruits & Veggies, Nootropic Mushroom, Hair Skin & Nails, Apple Cider Vinegar, Protein, Beet and Shilajit gummies.
Founder says vertical integration gives buyers direct control over formulation and timelines
"Most brands in this category rent their manufacturing and hope for the best," said Eli Elias, founder of Happy Soul. "We run the line. That means we control the formulation, the schedule, and the quality, and when a buyer asks how something is made, I can actually answer."
Owning production allows the company to adjust to a distributor's volume, packaging, or timeline requirements without renegotiating through a third-party manufacturer, addressing lead-time and landed-cost volatility that buyers in the category have faced.
Lexington facility open to private label and contract manufacturing inquiries
Beyond its own brand, the company offers private label and international manufacturing services for gummy candy and dietary supplement products, with hundreds of formulations available. The Lexington facility takes on outside production for brands seeking to shorten supply chains or meet US regulatory requirements, with meetings available at Booth 773 during the show.