London – October 13, 2026 -- Movable Ink has launched headless marketing capabilities built on a Model Context Protocol (MCP) Server that exposes more than 50 APIs across eight Da Vinci domains, letting marketers run campaigns from external AI tools such as Claude and ChatGPT.
MCP Server connects outside AI tools to Movable Ink execution
The server links external AI tools to Movable Ink while keeping execution context-aware and brand-consistent inside the platform. Marketers can use natural-language prompts to manage, schedule and proof content across all channels, and to manage and activate audiences and data.
Further functions include creating, reviewing, approving and managing creative, accessing brand assets and creative guidelines, and pulling campaign, creative and performance reporting.
Four AI assistants join the Agentic Orchestration Platform
Movable Ink is also expanding a set of specialized assistants within its Agentic Orchestration Platform:
- Analytics Assistant: natural-language reporting and performance insights
- Brand Kit Assistant: automates brand guidelines and creative setup
- Subject Line Assistant: generates on-brand copy
- Designer Assistant: lets marketers build custom creative properties without code using conversational prompts
The company describes the assistant set as growing.
Launch extends Programmatic CRM strategy unveiled in June
The release advances the Programmatic CRM approach introduced at Think Summit NYC in June. The approach applies the automation and decisioning principles of paid media to owned channels including email, mobile and web.
CEO Adam Stambleck said most marketing AI operates without the context of campaigns, creative, customer data and performance behind each decision. According to Stambleck, the MCP Server addresses this by making Movable Ink's capabilities available inside the AI tools marketers already use.
Marketers can now work through either route: external AI tools connected via the MCP Server, or directly within Movable Ink.