SHERIDAN, WYOMING -- June 7, 2026 -- Mr. Wheels®, a car care brand covering rims, windows, paint and interiors, will present its product portfolio at The Tire Cologne 2026 in Hall 7.1, Booth D20/E25. The display centres on the Power Trio — the Mr. Wheels® Wheel Cleaner, Wheel Sealant and Tire Shine — alongside five further products covering exterior paint protection, interior hygiene and glass care. The Wheel Cleaner, the most technically specified product in the range, is acid-free, TPMS-compatible and effective across all standard wheel finish types. All products in the range are formulated without hazardous substances.
Wheel Cleaner, Wheel Sealant and Tire Shine Form the Core Power Trio
The three Power Trio products each address a distinct phase of wheel care. The Mr. Wheels® Wheel Cleaner handles active cleaning, targeting stubborn brake dust, oil and rubber residue. The Wheel Sealant provides long-lasting protective coverage for alloy wheel surfaces. The Tire Shine restores tyre appearance, counteracts ageing and resists brittleness over time. Together, the three products are positioned as a complete clean-protect-maintain workflow for alloy wheel care.
Wheel Cleaner Is Acid-Free, TPMS-Compatible and Works on All Wheel Finish Types
The Mr. Wheels® Wheel Cleaner carries several specifications designed to make it broadly applicable across the alloy wheel aftermarket. The acid-free formulation is stated as gentle on materials across a wide range of wheel types — including aluminium and steel wheels with painted, chrome-plated, polished or matte surfaces. Compatibility with TPMS sensors adds relevance for vehicles equipped with tyre pressure monitoring systems. The product is described as free of hazardous substances, a distinction the brand positions as unparalleled within its product category.
Car Shampoo, Spray Sealant and Quick Detailer Address Exterior Paint Maintenance
Three products in the range extend care to the vehicle's painted surfaces. The Car Shampoo is a concentrate that can be individually dosed according to the level of dirt, powerful against stubborn grime without attacking waxes, sealants or paint. The Spray Sealant provides long-lasting paint protection, described as environmentally friendly and free of hazardous substances, built to resist washing, weather and salt. The Quick Detailer is designed for light or localised exterior dirt, a fast-acting product that restores paint shine without a full wash cycle.
Interior Cleaner and Glass Cleaner Complete the Full Vehicle Coverage
The interior and glass products round out the Mr. Wheels® range. The Interior Cleaner removes dirt and grime throughout the cabin, is stated to eliminate most viruses and bacteria, and combats stubborn odours — combining cleaning and hygiene performance in a single product. The Glass Cleaner dissolves insect and grease residue without leaving streaks or smudges, and is compatible with all glass surfaces as well as windshield washer systems. The two products address interior and visibility-critical surfaces as part of the full vehicle care routine.
No Hazardous Substances and Acid-Free Formulations Position the Range Around Sustainability
A recurring formulation characteristic across the Mr. Wheels® range is the exclusion of hazardous substances. The Wheel Cleaner and Spray Sealant both carry this specification explicitly, and the brand presents the range as a whole around this standard. The Spray Sealant also holds an environmentally friendly designation. The Wheel Cleaner's acid-free formulation is described as material-safe across all supported wheel surface types. These formulation decisions are collectively presented by the brand as sustainability credentials for the car care category.
Automotive retailers and workshop operators evaluating the Mr. Wheels® car care range can find further product information at Mr. Wheels®.