South Jordan, Utah -- September 01, 2026 -- Opalescence Whitening launched Opalescence Go Advanced, a prefilled take-home whitening tray built on a redesigned UltraFit tray that eliminates the outer placement tray used in prior generations. The company, which markets itself as the top-selling professional teeth whitening brand worldwide, said the new product ships ready to use directly from the package. Opalescence has whitened more than 150 million smiles globally since its formula first reached the dental market 35 years ago.
UltraFit tray design removes a manufacturing step and cuts packaging waste
The prior Opalescence Go format required a separate outer tray to hold the whitening gel in place. The Advanced version folds that function into a single patented UltraFit tray, prefilled at the factory with gel for consistent distribution and placement. Opalescence said the simplified structure reduces packaging materials per unit, a shift with direct cost and logistics implications for dental practices that stock and dispense the trays to patients.
Formula delivers 15% hydrogen peroxide with no light activation required
Opalescence Go Advanced uses a 15% hydrogen peroxide concentration in a Cool Mint flavor. The company said clinical testing showed the product whitens teeth up to five shades, and the flexible tray fits without a customized mold or light unit, removing a hardware dependency that some at-home whitening systems still carry.
Chief Clinical Officer ties the launch to patient demand for faster at-home results
Dr. Jaleena Fischer-Jessop, Opalescence Whitening's Chief Clinical Officer, said patients want fast, long-lasting at-home whitening they can trust and use safely while still getting top-tier results. She said pairing the UltraFit tray with the company's advanced whitening formula gives dentists a straightforward, effective option to offer patients.
Distribution runs through dental practices rather than direct retail
Opalescence continues to sell Go Advanced through dentists rather than as an over-the-counter retail product, consistent with its existing distribution model for its broader whitening line. The company has built its market position over 35 years around gel-based whitening systems and custom-scalloped soft trays supplied to dental offices.