Saudi Arabia Courts Travel Trade at WTM London With 37 Partners
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LONDON – November 03, 2026 -- Saudi Arabia welcomed about 61.2 million tourists in the first half of 2026, up about 1% year-on-year, with tourism expenditure reaching about SAR 151.9 billion (approximately $40.5 billion), Tourism Minister Ahmed Al-Khateeb said as he opened Saudi Land at World Travel Market (WTM) London 2026.
Al-Khateeb, who also chairs the Saudi Tourism Authority (STA), opened the pavilion alongside STA CEO Ageel Alshaibani and Rachel Travers, President of RX Global, the organizer of WTM London. The pavilion hosts 37 Saudi tourism partners targeting international tour operators, airlines and travel distributors.