Custom Digital Audiences

Global – October 28, 2026 -- Path2Response is offering custom digital audiences built on purchase records tied to 273 million individuals, with no model development or onboarding fees and payment only through clients' regular media buys.

Transaction data replaces interest-based inference in the targeting model

The company argues that the real divide in audience targeting is between fact and inference, not demographics. It says Facebook lookalike modeling builds largely on content engagement, while Google's targeting leans heavily on site visits and browsing context. Both read interest, which the company calls an inference by design.

Path2Response models start from the transaction itself. Records of past purchases, tied to core demographics, are submitted monthly by a growing network of retail and nonprofit contributors. Daily retail site-visitor signals and nonprofit gift-donation data are layered on top to capture real-time intent.