Frost Radar: AI-Powered In-Car Assistants, 2026

Frost & Sullivan: Connected Vehicle Sales to Hit 84.6M by 2032

London – October 19, 2026 -- Global connected vehicle sales will rise from 68.3 million units in 2026 to 84.6 million by 2032, according to Frost & Sullivan, creating a larger addressable base for AI-powered in-car assistants as automakers adopt generative AI and intelligent voice interfaces to differentiate their vehicles.

The analyst firm's Frost Radar™: AI-Powered In-Car Assistants, 2026 benchmarks nine technology providers on growth performance and innovation capabilities: Cerence AI, Google, Amazon, Apple, SoundHound AI, Microsoft, OpenAI, Perplexity and iNAGO.

Nine providers span automotive specialists, consumer tech groups and general-purpose AI firms

The field combines automotive-focused technology specialists, established consumer technology companies and general-purpose AI providers, each with a different approach to the market.