41% of Comms Chiefs Now Make Half Their Content With AI
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Hamburg – October 29, 2026 -- 41 percent of communications leaders already have at least half of their content created by or with the help of AI, yet fewer than half regularly check whether their measures work. This is according to the IMPACT Study 2026 by PER Group, based on a survey of 300 decision-makers.
70 percent of executives plan AI-majority content within five years
Today, AI is used mainly for personalized customer outreach (31 percent) and to increase communication volume with target groups (28 percent). Looking ahead, 70 percent of communications leaders plan to produce more than half of their content with AI within five years.
Only 15 percent coordinate AI systems for complex tasks
Communications departments show a skills gap in agentic AI. Just 15 percent of leaders use coordinated AI systems that can carry out complex tasks.