ProWein Düsseldorf strengthens B2B deal-making with ProWein App and Fair Match to streamline planning and exhibitor meetings
SHERIDAN, WYOMING - March 07, 2026 - ProWein Düsseldorf 2026 is expanding its digital visitor and exhibitor toolkit with the ProWein App and the integrated matchmaking tool Fair Match, aiming to make trade-fair planning and networking more structured, targeted, and usable beyond the show dates. The update is positioned to reduce the operational friction that often limits ROI at large B2B events: finding the right suppliers, planning routes efficiently, and converting introductions into scheduled meetings and follow-up. By combining exhibitor and product discovery, navigation, ticket access, and data-driven contact suggestions in one workflow, ProWein is trying to shift visitor time from "searching" to "qualified conversations" and help exhibitors surface where purchase decisions are formed.