SHARx Recruits Pro Athletes to Push Back on U.S. Drug Price Gouging
St. Louis – – October 06, 2026 -- Americans pay 422% more than patients in other countries for brand-name prescription drugs, according to RAND Corporation data, a gap that prescription-access firm SHARx is now targeting through an athlete-led awareness campaign called Rising Tides.
SHARx builds an ambassador network from personal relationships, not paid endorsement deals
CEO and co-founder Corey Durbin assembled the Rising Tides roster through direct connections rather than traditional sponsorship outreach. WNBA player Sophie Cunningham joined after University of Missouri broadcaster Mike Kelly introduced her to the cause. Former NFL quarterback Brock Osweiler met Durbin on a driving range before SHARx entered the conversation, and professional golfer Gary Hallberg linked Durbin to fellow golfer Steve Jones. Former NFL quarterback and three-term U.S. congressman Heath Shuler has also joined the initiative.