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STANLEY® SPC Flooring

STANLEY Enters Flooring Market via Area Floors, i4F Drop-Lock Deal

STANLEY Enters Flooring Market via Area Floors, i4F Drop-Lock Deal

Turnhout – – September 07, 2026 -- STANLEY® has entered the global flooring market for the first time, launching SPC flooring collections across the EMEA region through a strategic partnership with Istanbul-based manufacturer Area Floors and Belgian technology group i4F®.

STANLEY licenses its 175-year-old brand into flooring for the first time

Founded in 1843, STANLEY is extending its brand beyond tools into residential construction and renovation flooring. The new SPC (stone polymer composite) collections are currently in production and will be commercialized across EMEA in 2026, marking STANLEY's debut in the global floating floor category.

STANLEY® Enters EMEA Flooring Market via Area Floors, i4F Tie-Up

STANLEY® Enters EMEA Flooring Market via Area Floors, i4F Tie-Up

Turnhout, Belgium – September 07, 2026 -- STANLEY® has entered the global flooring market for the first time through a strategic partnership with Istanbul-based manufacturer Area Floors, launching SPC flooring collections built entirely on i4F Drop-Lock installation technology. The products are already in production and will roll out across the EMEA region during 2026.

STANLEY® debuts first-ever flooring line under licensing deal with Area Floors

The collections mark STANLEY®'s expansion into floating SPC (Stone Polymer Core) flooring, targeting the residential and renovation segments. Area Floors, which operates automated manufacturing facilities and has international export experience, is responsible for product development and manufacturing under the agreement.