SweetVantage

Boise, Idaho – November 04, 2026 -- NNB Nutrition spent three years and $2.5 million developing the patented stevia Reb M9 now anchoring its SweetVantage sweetener blend, one of several launches the company showed at SupplySide Global 2026 in Las Vegas on October 28-30.

At Booth #5952 at Mandalay Bay, the company met formulators, brand owners and media across four areas: natural sweeteners, dipeptide performance ingredients, ultra-pure creatine and fermentation-derived actives. Dustin Elliott, Chief Brand Officer of NNB Nutrition USA, said more brands are entering functional food and want "low-dose, high-potency" ingredients alongside clean labels.