Oakbrook Terrace, Illinois – September 11, 2026 -- Sara Lee Frozen Bakery is adding six single-serve cakes and cheesecakes to its Sweet Moments platform, expanding a line that already drives more than one-third of the company's fruit pie business.
Sweet Moments Cobblers now capture one-third of fruit pie sales
Launched last fall with three flavors -- Berry Bliss Crumble, Salted Caramel Peach and Orchard Apple Cinnamon -- the Sweet Moments Cobbler Cups now rank among the top dollar-velocity items in the frozen dessert category. The line is stocked in more than 5,000 U.S. stores, including Walmart, Albertsons, Publix, Wakefern and H-E-B, and each cup cooks in 60 seconds.
Six new desserts launch across two collections this fall
Sara Lee is introducing Sweet Moments Individual Four-Layered Cheesecakes in Strawberry Shortcake, Lemon Blueberry and Fudgey Brownie flavors, paired with buttery graham or shortcake-inspired crusts. A second collection, Sweet Moments Individual Cakes, offers Gooey Butter Cake, Chocolate Chip Brookie and Cinnamon Caramel Crunch, each ready in 20 to 30 seconds.
Executives link growth to portion-size shift tied to GLP-1 adoption
Derek Wong, Director of Marketing, Retail at Sara Lee, said smaller households, "little treat" culture and rising use of GLP-1 medications are collectively pushing demand toward smaller, more flexible dessert portions. Johnni Rodgers, Chief Marketing Officer at Sara Lee Frozen Bakery, said the company built Sweet Moments to create indulgence occasions beyond traditional celebrations, betting that everyday moments -- not holidays -- will drive the next phase of category growth.