Paris – September 09, 2026 -- The Ligue Nationale de Rugby (LNR) has named Segway Navimow an Official Supplier of the TOP 14 for three seasons through 2029, marking the robotic lawn mower brand's first sports partnership in France.
Pitch ranking gets renamed after new sponsor
The annual ranking of professional clubs' playing surfaces, previously produced through the Elite Pitch Performance Analysis (APPE), will now be called the "Navimow Pitch Ranking." The initiative evaluates the quality of pitches maintained by TOP 14 clubs each season.
Deal grants Navimow nationwide visibility across matches and digital channels
Under the agreement, Navimow gains exposure at TOP 14 matches, digital activations, dedicated content and public relations campaigns aimed at boosting brand awareness among French rugby supporters. LNR President Yann Roubert said the partnership reflects a shared commitment to "precision and innovation" between the championship and the robotics company.
Navimow expands French footprint three years after market entry
Segway Navimow entered the French market in 2023 and has since built a distribution network across retail and professional landscaping channels. Ryan Kong, General Manager of Segway Navimow's Europe Division, called the TOP 14 deal "an important milestone" in the company's development in France, describing the market as one of its most strategic.
Navimow ranks as top-selling wire-free robotic mower brand for two straight years
According to Euromonitor International, Navimow has been the world's No. 1 wire-free robotic lawn mower brand by retail sales volume in 2024 and 2025. The company, a subsidiary of Ninebot Limited (Stock Code: 689009.SH), operates in more than 40 countries and regions across Europe, North America and Australia as of May 2026, with facilities in Beijing, Changzhou, Shenzhen, Amsterdam, Boston, Düsseldorf and Paris.