MILAN – November 06, 2026 -- Segway Powersports will open Model Year 2027 (MY27) orders to European dealers and customers in 2027, with deliveries starting the same year through its existing dealer network. The company announced the timeline at its 2026 International Business Partner Conference, held during EICMA 2026.
More than 100 dealers and partners from over 50 countries and regions attended. Participants came from Europe, Asia-Pacific, Africa, the United States and South America.
Europe ranks among the first markets in the MY27 global rollout
The MY27 lineup was unveiled at EICMA. Europe will receive it alongside North America, Latin America and markets across Asia and Africa.
Multimoto Group has carried the brand in Spain and Portugal since 2020
Segway Powersports says its AT5 model now ranks among the leaders in its segment in several European markets. In 2026 the company also ran a Dealer Day at Austria's Red Bull Erzbergrodeo for dealers from Germany, Austria and Switzerland, covering product briefings, market discussions and test drives.
Flagship stores open in Spain, Saudi Arabia and Argentina
The 2026 openings came with new visual identity (VI) and store identity (SI) systems across European dealers. The design is built around Rider Red, which separates the powersports range from Segway's black-branded commuter and mass-market products.
Delta Mics adds after-sales and parts support in France
Authorized dealers across Europe handle vehicle sales, maintenance, repairs, genuine parts and warranty services. In France, importer Delta Mics provides additional after-sales and spare parts support. Segway Powersports plans to tighten coordination across its marketing, sales and service teams as dealers take on new models.
"Europe is central to our global strategy," said Ethan Zhang, Sales & Marketing President of Segway Powersports.
Future priorities include tailoring operations to individual European markets, developing deeper customer insights, upgrading flagship dealerships and expanding motorsport experiences such as the Villain Cup.