Ljubljana – October 14, 2026 -- Bilateral goods trade between Serbia and Slovenia reached approximately US$2.04 billion in 2025, according to the Statistical Office of the Republic of Serbia, and EXPO 2027 Belgrade is using that base to recruit Slovenian tourism and business partners.
Visit Serbia event opens ticket sales to travel partners
The Visit Serbia B2B Networking event takes place on 15 October 2026 from 10:30 a.m. to 1:30 p.m. at the InterContinental Ljubljana. It is part of the EXPO 2027 Belgrade international roadshow. The programme introduces the exhibition, officially launches ticket sales for travel partners and includes B2B networking in tourism and business.
Slovenia's pavilion concept will be presented, and the two sides will sign a Memorandum of Cooperation.
Officials from both countries open the programme
Opening remarks come from Danilo Jerinić, CEO of EXPO 2027 Belgrade; Blaž Cvar, President of Slovenia's Chamber of Craft and Small Business; and Leon Korošec, State Secretary at the Ministry of the Economy, Tourism and Sport. Jerinić described the Belgrade-Ljubljana relationship as one that "goes beyond geography and business."
More than 1,200 Slovenian companies already operate in Serbia
The organisers plan more than 250 bilateral business events and 50,000 business meetings around the Expo. They are aimed at tourism operators, investors and businesses.
EXPO 2027 Belgrade is the first Specialized Expo in the Western Balkans. It runs from 15 May to 15 August 2027 under the theme "Play for Humanity: Sport and Music for All" and expects more than 140 international participants.