Wilmington – September 15, 2026 -- SweetNight, a global sleep solutions company, has placed its mattresses on the sales floor of Nebraska Furniture Mart (NFM), one of the largest home furnishings retailers in the United States, marking its expansion beyond e-commerce and social commerce into brick-and-mortar retail.
Products have been stocked at NFM since mid-May 2026
The rollout includes SweetNight's CoolNest® Series, a cooling sleep collection built on its proprietary CoolNest® System combining airflow technology and ergonomic support, alongside the Twilight Hybrid Mattress, one of the company's top-performing hybrid models.
Company frames deal as a pivot from digital-first to omnichannel retail
Yonah Lowenstein, Head of North American Sales at SweetNight, said the partnership represents a step in the company's retail growth strategy, citing NFM's reputation for quality, value, and customer service. SweetNight built its business on a vertically integrated model spanning product engineering, manufacturing, and digital marketing, positioning it among leading sellers on major online marketplaces.
SweetNight already operates in 130-plus countries and territories
The NFM placement adds a physical retail channel to that international footprint as the company seeks to broaden consumer access to its sleep products beyond digital platforms.