COOPABLE Targets Dealer Co-op Ad Fund Management Complexity
Global – October 27, 2026 -- COOPABLE is offering a platform that handles co-op fund management for automotive dealers and manufacturers, who split advertising costs for new vehicles, special offers and financing options.
Manufacturers set the rules and dealers choose the campaigns
Under the standard co-op model, the manufacturer writes the rules and guidelines and supplies documentation to dealers. The dealer selects which campaigns to join and how much to contribute. Manufacturer and dealer then split the cost, and the dealer runs the campaign and tracks results.
Manufacturers use the structure to build dealer relationships, support dealer marketing and lift new-vehicle sales. Dealers use it to raise brand awareness, generate leads, drive sales and improve customer loyalty.