Brand Marketing

New York – September 16, 2026 -- Lucas Bols named Rebecca Ardman of Boston and Michael Sanz of Los Angeles as the East and West Coast winners of the 2026 BOLS Cocktail Battle, securing both bartenders a spot at Cocktail Fever, the brand's global bartender event in Amsterdam.

Two US bartenders qualify for Amsterdam's Cocktail Fever program

Ardman won with SPF-U, a layered cocktail blending BOLS Banana Liqueur and BOLS Blue Curacao with Partida Tequila, Frangelico, lemon and vanilla, topped with pineapple-cinnamon foam. Sanz took the West Coast title with Fire and Ice, combining BOLS Blue Curacao and BOLS Elderflower Liqueur with gin, lemon, lavender bitters and chile-spiced hot honey.

Both drinks were judged on flavor, originality, technical execution, visual presentation and storytelling, built around this year's "Neon Nights" competition theme.

Riyadh – – September 14, 2026 -- LG Electronics closed its four-part branded entertainment series 'Life's Good Wayyak' with more than 92 million combined impressions across MBC1, MBC Shahid and social media in Saudi Arabia, marking a strong debut for the format produced with MBC Media Solutions (MMS).

Series ranks in top half of MBC1's summer slate with 921,132 unique viewers

On linear television, the show reached 921,132 unique viewers, equal to 8.28% of the measured Arab 15+ audience universe during the campaign window. It placed #26 out of 52 programmes by rating and #21 out of 52 by unique reach on MBC1, with reach running 25% above the channel's slate median. Across 12 airings, the series held a 74.7% completion rate and an average time viewed of 43 minutes, while episode four delivered the season's highest first-run reach at 157,457 viewers.