Brand Partnerships

New York – October 29, 2026 -- The Farmer's Dog has become the official pet food partner of five college athletic departments for the next three years, building the deals around their live dog mascots. The schools are Georgia, Tennessee, UConn, Tulsa and Washington.

The release did not state financial terms. The partnership extends college sports' name, image and likeness (NIL) era to the mascots: Uga of Georgia, Smokey of Tennessee, Jonathan of UConn, Goldie of Tulsa and Dubs of Washington. The company will supply the dogs with human-grade meals and treats.

Learfield brokers a multi-school package with Altius advising

Learfield assembled the multi-school deal, and Altius Sports Partners is advising The Farmer's Dog on its collegiate strategy. Shawn Hegan, Learfield's Executive Vice President of Global Partnerships, said the pairing "just makes sense" given the fandom already built around each mascot.

Atlanta – October 16, 2026 -- White Cap and DEWALT will present a combined $175,000 donation to St. Jude Children's Research Hospital on Sunday, October 18, at Phoenix Raceway, marking the fourth year of their joint partnership.

DEWALT adds $25,000 through October in-branch product sales

DEWALT will contribute an additional $25,000 through purchases of select DEWALT products at participating White Cap branches throughout October. The retail-linked mechanism ties charitable output directly to distributor sales volume during the campaign month.

Elizabeth, N.J. – September 22, 2026 -- New Jersey fast-casual chain Salad House catered a free, full-day youth basketball camp in Elizabeth as part of a growing NIL partnership with local high school standout Jayden Johnson.

Salad House delivers signature wraps to fuel young athletes at Elizabeth camp

The brand supplied platters of its Buffalo Chicken Wrap and Crispy Mutha Clucka Wrap during a lunch break at the Fred Erxleben Recreation Center, feeding campers between morning and afternoon basketball sessions. The camp offered free skill development, competition, and mentorship for local boys and girls.

El Segundo, Calif. – September 20, 2026 -- Emergent Media has launched "Get Rugged With Me," a creator-led social video campaign built with Leatherman and The Shipyard, running through September 20, 2026 to align with National Preparedness Month.

Campaign adapts "get ready with me" format to position Leatherman as everyday-ready gear

The debut episode features outdoor photographer and environmentalist Colleen preparing for a multi-day backcountry camping and hiking trip. In an unscripted, UGC-style video, she highlights gear she never leaves behind, including the Leatherman Signal and Skeletool CX, showing how the tools fit into her packing routine and time on the trail.

Monaco – September 15, 2026 -- YachtWorld will open YachtWorld House, an invitation-only hospitality venue on Port Hercule, during the 2026 Monaco Yacht Show running September 23-25.

YachtWorld extends its Monaco Yacht Show partnership with a dedicated industry venue

The space, located steps from the show, is designed as an extension of YachtWorld's existing partnership with the Monaco Yacht Show. It will host shipyard leaders, superyacht brokers, media and other industry professionals for private meetings, curated lunches and informal gatherings overlooking the harbour.