Stingray Pitches Native In-Car Entertainment to OEMs in Paris
Image
Paris – November 05, 2026 -- Stingray is pressing automakers to keep in-car entertainment in-house rather than cede the dashboard to Apple CarPlay and Android Auto, using its Mondial de l'Auto appearance in Paris to make the case.
DATAxis panelists frame entertainment as an OEM battleground
At the DATAxis Conference ahead of the Paris Motor Show, industry leaders agreed that in-cabin experience increasingly shapes brand perception, customer loyalty and purchasing decisions as vehicles become software-defined. Tom Adams, who represented Stingray on the panel, said automakers should retain control of their "digital customer journey" instead of leaving it to third-party smartphone ecosystems.