Saalfelden Relaunches as Unified B2B Experience Brand for Sept. 2026
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Saalfelden, Austria – September 12, 2026 -- Experience World Saalfelden will launch as a standalone B2B brand on September 9, 2026, consolidating a decades-old Austrian automotive and events site into a single alpine destination for manufacturers and corporate clients.
Three separate facilities merge under one brand identity
The site, built around the ÖAMTC Fahrtechnik Zentrum established in 1989, combines an onroad track with an Experience Center, an offroad park, and an ice arena. The adjacent Hotel Gut Brandlhof adds meeting and wellness capacity directly on location, removing the need for transfers between venues during multi-module corporate programs.