Cultural Exchange

CAIRO – October 30, 2026 -- Sinopec honored 30 students from Egyptian universities as "China-Egypt Youth Cultural Ambassadors" at the final round and awards ceremony of its cultural competition in Cairo on Oct. 26.

Nearly 100 video entries from 12 universities fed a three-stage selection

The competition launched in July and drew nearly 100 original short-video entries from 12 Egyptian universities. Preliminary and semifinal rounds produced the 30 honorees, and 16 contestants from six universities reached the final. They faced three quiz rounds: compulsory, buzzer and risk-taking questions.

Five first-prize winners earn a trip to Shanghai and Ningbo

The five first-prize winners will be invited to a cultural experience program in Shanghai and Ningbo. Seifeldien Leisy, a third-year Cairo University student and one of the winners, said he hopes to study and work in China in the future.

Beijing – October 13, 2026 -- The second season of the reality show "From Far Lands to China's Farmlands" has drawn 420 million online views, putting Xiangfeng Village in Changsha County, Hunan Province, at the center of a "courtyard economy" push for rural cultural tourism.

Seven foreign youths from six countries film in Xiangfeng Village

The show placed seven young people from six countries, including the United States, Germany and Malaysia, in the village as "new farmers". They worked alongside local villagers and took part in courtyard-centered rural tourism activities.

Activities included herbal hot pot and intangible cultural heritage (ICH) experiences. Visitors could also buy oven-baked bread and specialty coffee in the village.

Shenyang – September 16, 2026 -- Shenyang's municipal government staged the fourth edition of its "Hello, Shenyang" international friendship football tournament on September 5 at Shenyang University, drawing four teams including a BMW elite squad in a city-led push to court foreign talent and residents.

BMW Elite Squad Faces Three Student and School Teams On The Pitch

Four teams competed in the tournament: an elite team fielded by BMW, international student sides from Shenyang University and Shenyang Medical University, and a youth team from Shenyang Huimin Senior High School. Organizers described the matches as competitive, with strong teamwork among players of different nationalities.

Shenyang – September 16, 2026 -- The fourth "Hello, Shenyang" International Football Friendly Match kicked off on September 5 at Shenyang University, drawing international residents from business, academic and diplomatic circles for a day of sport and cultural exchange.

Four teams competed under municipal government sponsorship

The event was organized by the Shenyang Municipal People's Government, in cooperation with the Municipal Foreign Affairs Office, the Municipal Association for Friendship with Foreign Countries, the Municipal Sports Bureau and Shenyang University, with China Today Shenyang Salon as a partner unit. Vice Mayor Zhao Wei addressed consular officials and international residents at the opening ceremony.

Four teams took the field: a BMW corporate team, international student squads from Shenyang University and Shenyang Medical College, and players from Shenyang Huimin Senior High School.

Moscow – – September 16, 2026 -- Zhejiang Media Group signed a memorandum of cooperation with the Higher School of Television at Lomonosov Moscow State University on September 16, 2026, formalizing a media partnership tied to the "Liangzhu: A Dialogue across World Civilizations" cultural exchange event held on the Moscow campus.

Zhejiang University donates rare painting collection to Russian institution

Zhejiang University presented a Comprehensive Collection of Ancient Chinese Paintings to Lomonosov Moscow State University during the opening ceremony, part of a broader exchange involving hundreds of representatives from Chinese and Russian cultural, educational, and media organizations.

NEW YORK – September 16, 2026 -- Lynn Chen-Zhang, CEO of Zhang Financial, served as Co-Chair of the China Institute of America Centennial Grand Fashion Gala, held September 16, 2026, at The Pierre in New York City to mark the institute's 100th anniversary.

Gala draws top fashion designers and cultural leaders to mark 100-year milestone

The event was chaired by television personality and cultural ambassador Yue-Sai Kan, with designers Guo Pei and Vera Wang serving as Gala Ambassadors. Featured designers included Jason Wu, Vivienne Tam, Grace Chen and Laurence Xu. The gala also honored Fern Mallis, credited as the creator of New York Fashion Week.