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Product Launch

TCSJOHNHUXLEY, 50 Cent Bring Street Dice Game to Casino Floor

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TCSJOHNHUXLEY, 50 Cent Bring Street Dice Game to Casino Floor

Las Vegas – September 22, 2026 -- TCSJOHNHUXLEY and entertainment figure Curtis "50 Cent" Jackson will unveil 50 Cent HeadcrackTM, a licensed live casino dice game adapting the century-old street game Cee-Lo, at G2E Las Vegas 2026. The game debuts at Booth #4439 inside The Venetian Expo from September 29 to October 1, 2026.

Live casino dice game debuts at G2E with a published pay table and licensed rules

50 Cent HeadcrackTM pits the Bank against the Shooter on every hand, with a Tie bet and multiple side wagers on the table: 5-5-6, HEADCRACKTM itself, Any Trips, 1-2-3 Natural Bust, a bundled Cover All wager, and a standalone Four or Better bet. The game retains the classic rules and vocabulary of Cee-Lo, also known as Four-Five-Six, a name derived from the Chinese term for the unbeatable 4-5-6 roll that has anchored the game for more than a hundred years.

Science in Sport Signs as Nike After Dark Tour Fuel Partner

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Science in Sport Signs as Nike After Dark Tour Fuel Partner

Tokyo – – September 17, 2026 -- Science in Sport (SiS) has been named the official performance fuel and hydration partner of the Nike After Dark Tour, a seven-city night-running series expected to draw more than 55,000 participants globally in 2026.

SiS and Nike launch first co-branded performance nutrition range

The partnership marks the first time Nike has created a co-branded nutrition range with a performance nutrition company. The collaboration spans energy, hydration and recovery products, backed by a dedicated microsite and participant education program.

Every runner receives a race-specific SiS x Nike Race Pack

All participants across the seven Tour events will be issued a bespoke race pack covering hydration, energy and recovery needs. A limited version of the range will go on public sale in the UK, US and Australia starting September 4, 2026.