Trade Promotion

EU Culinary Showdown at Grand Central Spotlights PDO, PGI Food Exports

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EU Culinary Showdown at Grand Central Spotlights PDO, PGI Food Exports

New York – October 08, 2026 -- The European Union staged a live culinary competition inside Grand Central Terminal's Vanderbilt Hall to promote PDO- and PGI-certified food and beverage exports to US trade buyers and media.

Mishka Murphy wins head-to-head cooking battle with PDO and PGI ingredients

Murphy defeated fellow contestant Alexa Santos in the Taste of Europe Challenge, held October 7, with a winning dish of Marinated Runner Beans, Whipped Noord-Hollandse Gouda PDO, Jambon de Bayonne PGI, fresh herbs, and European olive oil. Contestants sourced ingredients from an on-site European Market set up for the competition.