Stingray Showcases In-Car Karaoke in BYD Atto 3 at Paris Motor Show
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Paris – November 03, 2026 -- Stingray demonstrated its Stingray Karaoke app inside the BYD Atto 3 at the Mondial de l'Auto, extending a partnership with the Chinese automaker that began with the product's first vehicle launch in 2022.
The show was dominated by Chinese and German manufacturers, and Stingray says in-cabin user experience has become a new battleground for consumer loyalty.
BYD split its Paris presence into two kiosks and six infotainment display cars
BYD ran one kiosk for its luxury Denza line and another for the Atto vehicles. Software partners animated the infotainment systems across six display cars. Denza was on the brink of its European launch.