Aventura, Fla. – October 07, 2026 -- Uni K Wax, the natural body-waxing franchise behind the proprietary Elasti K WaxTM formula, has named Christina Simeone as Vice President of Operations as the brand pushes into new markets.
Simeone takes over studio operations across nearly 40 open locations and 31 in development
Uni K Wax currently operates close to 40 open studios with 31 more in development across nine markets and seven states. Simeone will oversee studio operations, franchisee support, and operational execution nationwide, working directly with franchisees on unit-level performance and guest experience.
New VP brings decade-plus tenure at Hand & Stone Massage & Facial Spa
Simeone spent more than ten years as Director of Operations at Hand & Stone Massage & Facial Spa, managing activities aimed at improving franchise performance in the premium personal care sector.
CEO cites franchise-first philosophy as key to next growth phase
Jarred Fajerski, CEO of Uni K Wax, said Simeone's operational expertise and focus on unit-level economics made her the right fit to lead the studio system into its next stage of growth.
Board member backs Simeone's hire as scaling discipline takes priority
Omar Simmons, Managing Partner of Exaltare Capital Management and a Uni K Wax board member, said scaling a franchise model requires discipline and consistency, and that Simeone has the skills to help the brand expand into new and existing markets.
Brand accelerates growth through independent studio conversions
Uni K Wax is expanding its national footprint through a pipeline of independent studio conversions, adding to its existing presence in Florida, New York, New Jersey, Connecticut, Michigan, Arizona, Texas, and Colorado. The brand has performed more than 9.7 million waxes to date.