Brussels – September 23, 2026 -- Unregulated online gambling operators generated an estimated €91.6 billion in gross gaming revenue (GGR) from EU 27 consumers in 2025, accounting for 72% of Europe's €128.0 billion online gambling marketplace, according to a new report from Gaming Compliance International (GCI) commissioned by the Campaign for Fairer Gambling (CFG).
Unregulated revenue jumped 74% in two years, from €52.6 billion to €91.6 billion
The report, titled 'Online Gambling 2024–2025: EU 27 Europe,' tracks the rise in GGR generated outside local regulatory perimeters across member states, exposing gaps in consumer protection, taxation, licensing and oversight.
91% of gambling content reaching engaged consumers promoted unregulated operators
Of the 121 million Europeans reached by online gambling content in 2025, 88 million encountered material from unregulated operators. The report found that among consumers actively interacting with gambling content, 91% of what they saw came from the unregulated sector — occurring before any bet was placed.
Report identifies a shared commercial ecosystem sustaining unregulated operators
GCI's analysis maps an infrastructure spanning affiliates, social media, advertising, search, apps, payments, peer-to-peer communications and illegal streaming that helps unregulated operators find audiences, convert customers and monetize traffic. Websites and domains can shift, but this underlying commercial infrastructure keeps operators active.
CFG founder calls for cross-border enforcement, not regulatory loosening
Derek Webb, Founder of the Campaign for Fairer Gambling, said the €91.6 billion figure reflects "an enforcement failure occurring in plain sight,