Fort Lee – October 12, 2026 -- VUSSENS Inc., a wholly owned subsidiary of KOSDAQ-listed NEWEN AI, has set up its North American operations in New Jersey and launched its ontology-based AI beauty analytics platform in the U.S. market.
The company chose New Jersey for its proximity to New York, which it describes as a major global hub for international business and consumer goods distribution. It plans to draw on its local partnership network, including connections with New York University (NYU) Stern and the Global AI Frontier Lab in New York.
Platform runs on a language model trained on more than 800 billion tokens
The platform integrates cross-channel data from social media and e-commerce platforms in the U.S. market. A multimodal AI engine analyzes video, audio and subtitles at the same time across short-form content platforms such as YouTube and TikTok. This allows persona analysis by race, age, skin type and consumer values.
VUSSENS says it goes beyond keyword-mention counts. It maps relationships between trends and sales, ingredients and efficacy, and consumer responses and products.
Four modules cover marketing, trends, products and categories
The Marketing Solution tracks the journey from product seeding and content engagement to reviews and purchase-conversion signals. The Trend Solution captures consumer responses in real time across ingredients, efficacy, formulations, colors and memes.
The Product Solution offers AI-powered SWOT and target-consumer analysis. The Category Solution gives an overview of market movements and category-level opportunities. The platform also includes K-Beauty trend analysis.
Sales push targets brands, OEM/ODM manufacturers, retailers and agencies
VUSSENS plans an aggressive sales strategy across the North American beauty value chain. Target customers by segment:
- Beauty brands seeking trend intelligence and marketing performance measurement
- OEM and ODM manufacturers optimizing new product development and ingredient R&D
- Major retailers seeking to identify promising brands early
- Agencies requiring data-driven insights for strategic proposals
Expansion roadmap runs from New Jersey to the West Coast, South and Midwest
The company intends to secure an initial customer base from New Jersey. It will then gradually add sales hubs on the U.S. West Coast, in the South and in the Midwest, ultimately building a North American sales network.
After North America, VUSSENS plans to expand gradually into Japan, Europe, Southeast Asia and the Middle East. Its stated goal is to become a global beauty data hub.