Austin, Texas – September 15, 2026 -- Walden Media Group (WMG) has been designated an approved marketing vendor for CycleBar, the indoor cycling brand operating more than 200 locations within the Extraordinary Brands portfolio.
WMG gains access to CycleBar's 200-plus studio network
The partnership brings WMG's localized performance marketing framework directly to CycleBar franchisees nationwide, targeting rider acquisition and membership growth at the individual studio level.
Agency will build hyperlocal acquisition funnels for individual studio owners
WMG will work directly with CycleBar studio owners to implement tailored acquisition funnels, precision digital media strategies, and hyperlocal campaigns designed to increase bike utilization and membership revenue on a studio-by-studio basis. The agency's approach centers on connecting CycleBar's existing brand assets -- including its CycleBeats music platform and CycleStats performance tracking system, which reports six fitness metrics per rider -- to new customer acquisition.
WMG invests capital in AI booking and attribution technology stack
Alongside the CycleBar deal, WMG is scaling agency operations and directing capital toward its proprietary advertising technology stack. The investment funds AI booking integrations, real-time attribution modeling, and automated campaign infrastructure built for operators managing multiple locations, replacing legacy agency tactics with technology-enabled media systems.
Zachariah Walden, Founder and CEO of Walden Media Group, said the goal is to connect CycleBar's brand story to prospective riders in their own neighborhoods at the moment they are ready to book a first ride, calling it the intersection of hyperlocal marketing and performance data.
CycleBar becomes latest addition to WMG's national franchise roster
The designation adds CycleBar to WMG's expanding list of national franchise brand partners, as the agency continues to scale hyperlocal customer acquisition programs across the country.