EMA Launches #HealthNotHype Campaign with Content Creators to Counter GLP-1 Misinformation
SHERIDAN, WYOMING - April 13, 2026 - The European Medicines Agency (EMA) has deployed its first social media campaign using partnered content creators, targeting the surge of misinformation surrounding GLP-1 receptor agonists. The #HealthNotHype initiative enlists healthcare professionals and nutrition experts from seven EU Member States to deliver evidence-based messaging on Instagram, where GLP-1 conversations have reached high volumes and often circulate without medical oversight. The campaign addresses a direct regulatory concern: soaring public interest in these medicines has generated parallel risks, including counterfeit product sales, unsupervised use, and misrepresentation of clinical outcomes. Running for approximately one month from launch, the initiative marks a strategic shift for EMA toward direct-to-public digital engagement.