Los Gatos – – October 13, 2026 -- Age Safe America has relaunched its Aging in Place Home Safety Advisor program, a 15-module business course and certification track aimed at people who want to build home safety assessment practices for older adults, as 64.6 million Americans are now 65 or older.
Relaunch adds a business course, field kit and portal to the 2015 SHSS credential
The program is built on the Senior Home Safety Specialist (SHSS) certification, which Age Safe America has offered since 2015. The update adds an upgraded online business course, the Advisor Field Kit of editable, client-ready documents and a new Advisor Portal. Graduates earn the Aging in Place Home Safety Advisor certification.
The course runs 15 self-paced modules over four to five hours in total. It takes an advisor from a first home assessment through pricing, marketing and a 90-day launch plan. Every new advisor package includes the SHSS certification, lifetime Advisor Portal access and the field kit. Optional one-on-one coaching is available from co-founder Fritzi Gros-Daillon.
Advisors run 240-point assessments in the Age Safe app and score homes from 0 to 100
The SHSS certification includes the Age Safe app. Advisors use it to complete a 240-point in-home assessment that produces the Age Safe Home Score, a 0-to-100 measure of home safety, plus a written report the family can act on.
No clinical background is required. The company lists career changers, contractors and handymen, home care and home service professionals, real estate agents and younger workers seeking purposeful work as target advisors. Nurses and occupational therapists can add home safety to existing practices.
Demand data: 80% of seniors want to stay home, and 41,400 died from falls in 2023
The U.S. Census Bureau counted 64.6 million Americans aged 65 or older as of July 1, 2025. In AARP's 2024 Home and Community Preferences Survey, 80 percent of adults 65 and older said they want to remain in their current home as long as possible.
The Centers for Disease Control and Prevention reported that 41,400 adults 65 and older died from unintentional falls in 2023. A 2023 Cochrane review found that reducing home hazards lowers the rate of falls among older adults at higher risk.
Age Safe America CEO Dan Davenport, who previously co-founded outplacement company RiseSmart, said he has rarely seen a field with this much need and so few people doing the work. "In many communities there is no one trained to walk through the house and give the family a plan," he said.
Prospective advisors can check local demand with the free Age Safe Market Score tool, which shows Census data on older homeowners and local housing by county.