SHERIDAN, WYOMING - March 13, 2026 - Alfa Romeo reported global sales growth of 20.1% in 2025, surpassing 73,000 units sold worldwide, with Europe remaining the brand's core commercial base. The automaker said more than 80% of total sales came from Europe, where unit sales rose 31.1% from 2024. The update points to a materially stronger sales trajectory in the region that matters most to Alfa Romeo's volume mix. It also indicates that performance in a handful of major European markets is carrying a significant share of the brand's current expansion.
Europe remains the operational center of growth
Alfa Romeo's 2025 results show a clear concentration of demand in Europe, which represented more than four-fifths of total global sales. That regional weighting matters because it means the brand's annual performance is still highly dependent on European market conditions, dealer throughput, and customer uptake across its core footprint. North America, the Middle East and Africa, and Asia followed Europe in sales concentration, but the source material identifies Europe as the decisive engine of growth.
Within Europe, unit sales increased 31.1% compared with 2024, substantially outpacing the brand's global growth rate. That gap suggests Europe did more than support overall performance; it lifted the total result. For manufacturers and channel partners, that kind of imbalance can influence inventory planning, retail prioritization, and market-by-market resource allocation.
Major markets delivered uneven but strong gains
The company highlighted especially strong results across several major European markets. Sales in the United Kingdom rose 80.1%, while France increased 41.9%. Italy and Germany both delivered growth above 20%, at 20.7% and 20.5% respectively, while Spain rose 15.1%.
These figures matter because they show growth was not limited to a single market. Instead, Alfa Romeo expanded across a set of established Western European countries, though at different rates. For commercial planners, the variation also suggests different levels of brand momentum, retail execution, and local market response, which could shape where the company emphasizes sales support and distribution focus next.
Italy remains strategically important beyond unit sales alone. Alfa Romeo said it was the premium brand with the greatest growth in market share in Italy, with a year-on-year increase of 0.4 percentage points. That is significant in a domestic market where share gains can carry brand visibility and competitive weight beyond absolute volume.
What the 2025 sales mix means for the business
Crossing 73,000 units globally gives Alfa Romeo a stronger base than in the prior year, but the sales mix also underlines where the business is most exposed. With more than 80% of deliveries concentrated in Europe, the brand's near-term commercial health is still closely tied to one region. That concentration can be advantageous when regional execution is strong, but it also makes diversification across North America, the Middle East and Africa, and Asia a longer-term strategic consideration.
The 2025 figures also show that Alfa Romeo's growth came from real volume expansion rather than a marginal uplift. A 20.1% global increase, paired with double-digit gains across multiple core markets, indicates broader demand improvement across the brand's network. For suppliers, retailers, and market observers, that kind of growth can be a useful signal of improved sales momentum in the premium automotive segment.
At the same time, the source material does not provide a breakdown by model, channel, or product launch, so the strongest supported conclusion is regional and market-level execution. Europe is the brand's lead market by a wide margin, and the largest named countries all posted growth. For industry stakeholders, the takeaway is straightforward: Alfa Romeo's 2025 expansion was substantial, Europe-led, and anchored in strong performances across several major national markets.