DMEXCO 2026 Puts AI Scaling at Center of Marketing, Media and Commerce Agenda
COLOGNE, GERMANY – 22 September 2026 – Koelnmesse will stage DMEXCO 2026 on 23 and 24 September in Cologne under the guiding theme “Scaling Intelligence,” positioning the event as a platform for moving artificial intelligence from experimentation into concrete applications, processes and business models. Europe’s leading digital marketing and tech event will bring together decision-makers from AI, media, commerce and agencies across 17 stages, more than 500 sessions and over 230 hours of programming. More than 1,000 international speakers will participate, including executives from OpenAI, Google, Microsoft, Meta and major brands. For marketing and commerce operators, the agenda focuses on practical implementation, new business models such as agentic commerce and social commerce, and the full value chain of digital trade.