New York – September 10, 2026 -- Gaming peripherals brand ATTACK SHARK has struck a partnership with Cloud9 Esports, one of North America's most decorated e-sports organizations, to equip its League of Legends roster with hardware for daily training and competition prep.
ATTACK SHARK will supply Cloud9's League of Legends team with its latest mice and keyboards
The deal centers on Cloud9 Kia's League of Legends division, with ATTACK SHARK providing peripherals for professional training and competitive play. The collaboration will also produce joint content spanning professional gameplay analysis, e-sports culture and competitive hardware, distributed across digital channels, social media and e-commerce platforms.
Cloud9 brings six LCS titles and ten World Championship appearances to the deal
Founded in 2013, Cloud9 Kia built its reputation around League of Legends, accumulating six League Championship Series (LCS) titles, ten World Championship appearances, the ELEAGUE Major Boston 2018 title, the inaugural Overwatch League championship and a Rocket League world title. The organization remains one of the most influential League of Legends teams in North America.
ATTACK SHARK counts more than 10 million players globally as its customer base
ATTACK SHARK positions the partnership as a way to apply lessons from professional-tier competition to hardware design for its broader player base. Cloud9 president Jonathan Tran said the two companies share a mission of making high-end gaming mice and keyboards accessible to all players, framing the partnership as complementary approaches to the same goal.
ATTACK SHARK CEO and co-founder Gavin Cheng called the tie-up a milestone for the brand, citing alignment between Cloud9's competitive standards and ATTACK SHARK's product philosophy. The companies say the partnership will extend to shared insights from professional competition, feeding directly into product development for gaming communities worldwide.