Captello

DALLAS – October 28, 2026 -- Captello has launched The $0 Show, a program that removes registration and attendee-app costs, valued at $20,000 to $25,000, from the organizer's budget when the organizer names Captello the official lead capture solution for an event.

Qualifying organizers must deliver 75 exhibitors on Captello

New organizers receive EventGen registration and the core-license EventNexus attendee app at no cost. To qualify, an organizer must make Captello the official and exclusive lead capture solution, have at least 75 exhibitors using it as their default, and book a meeting with the Captello team to confirm the offer.

EventGen covers branded registration forms, free or paid ticket types, attendance tiers, group registration and real-time dashboards. EventNexus provides a branded app with agendas, sessions, speakers, sponsors, exhibitors and on-demand badge QR codes.

Dallas – October 06, 2026 -- Captello has launched Intelligence Cards, a feature that returns a full CRM account record directly inside its lead capture and meeting app the instant a badge is scanned or an attendee is checked in. The tool eliminates the lag between data collection and usable intelligence that has defined event lead capture since the first badge scanner.

Reps See Account History Before Asking the First Question

When a sales rep scans a lead or checks in a meeting attendee, Intelligence Cards render six layers of context in-line with the capture form: company and account detail pulled from the connected CRM, firmographic data, open and closed opportunities, account activity and open tasks, other known contacts at the account, and an AI-generated summary of key talking points. The card appears alongside the fields the rep is already filling in, requiring no tap-through or second screen.

Dallas – September 22, 2026 -- Captello has launched Event Revenue Intelligence, a platform capability that traces closed B2B revenue back to individual badge scans rather than program-wide averages, aiming to close a measurement gap that has left event budgets undefended for decades.

Trade shows drive 33% of new business but 79% of leads get no follow-up

Trade shows generate 33% of new business annually, according to research cited in the Lead Capture Playbook, yet 79% of event leads never receive follow-up, per CEIR data via 391 Advantage. An EMS25 white paper found 58% of event marketers report losing leads to inefficient capture and 47% struggle to integrate event data into CRM systems, while 73% now rank analytics and reporting as the top lead-capture priority.