Choreo Hires Ex-LPL Executive Gabriel Rodriguez as CTO
Chicago – October 14, 2026 -- Choreo, LLC has named Gabriel Rodriguez, a former Senior Vice President of Technology at LPL Financial, as Chief Technology Officer, tasking him with building the technology foundation for the wealth management firm's next phase of growth.
Rodriguez reports to CEO Jason Van de Loo from Charlotte
Rodriguez will report to Chief Executive Officer Jason Van de Loo and join the executive leadership team. He will be based in Choreo's Charlotte, North Carolina office.
Mandate centers on a connected platform and AI-driven advisor capacity
Rodriguez will create a connected platform that helps advisor teams deliver coordinated tax and wealth advice consistently as the firm scales. He will use AI to expand advisor capacity. He will also strengthen the planning, reporting and client engagement tools advisors use daily, backed by training to support adoption.