Fiera Milano

EICMA 2026 Fills Ten Halls With 754 Exhibitors, Its Largest Edition

Image
EICMA 2026 Fills Ten Halls With 754 Exhibitors, Its Largest Edition

Milan – October 13, 2026 -- EICMA's 83rd edition will be the largest ever held at Fiera Milano Rho, filling ten exhibition halls over more than 300,000 square metres with 754 exhibitors and 2,120 brands from 52 countries. The hall count is one more than in 2025.

International brands make up 74% of the 2026 exhibitor roster

About 30% of direct exhibitors are either returning companies or first-time participants. EICMA CEO Paolo Magri said the figures show the show's "continuing ability to attract investment" and to welcome new companies.

EICMA.SHIFT UP partnership with MotoGP anchors the exhibition programme

Speed Legends will present more than 30 historic racing motorcycles alongside the five MotoGP bikes competing in 2026, plus interactive experiences and a Gaming Arena. The Dakar Rally returns through a renewed partnership with ASO, bringing historic and modern rally motorcycles and an official Dakar container to Hall 22.