Milan – October 13, 2026 -- EICMA's 83rd edition will be the largest ever held at Fiera Milano Rho, filling ten exhibition halls over more than 300,000 square metres with 754 exhibitors and 2,120 brands from 52 countries. The hall count is one more than in 2025.
International brands make up 74% of the 2026 exhibitor roster
About 30% of direct exhibitors are either returning companies or first-time participants. EICMA CEO Paolo Magri said the figures show the show's "continuing ability to attract investment" and to welcome new companies.
EICMA.SHIFT UP partnership with MotoGP anchors the exhibition programme
Speed Legends will present more than 30 historic racing motorcycles alongside the five MotoGP bikes competing in 2026, plus interactive experiences and a Gaming Arena. The Dakar Rally returns through a renewed partnership with ASO, bringing historic and modern rally motorcycles and an official Dakar container to Hall 22.
MotoLive stages racing across more than 60,000 square metres outdoors
The programme includes twin-cylinder motorcycle competitions, Freestyle Motocross and Trial performances with guest Toni Bou. The Champions Charity Race Legend will bring together Troy Bayliss, Marco Melandri and Stefan Everts.
Y.U.M. offers free test rides on more than 40 vehicles
The Y.U.M. – Your Urban Mobility area will host the test rides. EICMA Adventouring and the Start-up Area, supported by the Italian Trade Agency, will showcase adventure tourism and future mobility solutions.
Mobility plan with ATM, Trenord and Milan adds about 15,000 free parking spaces
The plan was developed with ATM, Trenord and the Municipality of Milan to ease access by public transport. EICMA 2026 runs from 3 to 8 November. Press and trade professionals have the first two days, 3–4 November, and the public is admitted from 5 to 8 November.