Faktenkontor Group Rebrands as PER Group, Ends Agency-Discipline Model
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Hamburg – September 09, 2026 -- Germany's Faktenkontor agency group has rebranded as PER Group, restructuring its five subsidiaries around client-outcome delivery rather than traditional agency disciplines such as PR, data or technology.
PER Group replaces discipline-based units with client-outcome "Impact Architectures"
The group, ranked 12th in the Pfeffer-Ranking of German PR agencies, will no longer organize services by function. Instead, each client engagement starts with a defined business outcome -- visibility, trust, acceptance or growth -- before communication, data, insights and technology are combined into what the group calls an individual "Impact Architecture."