VidantaWorld Unveils $1.5B BON Luxury Theme Park at WTM London
LONDON – November 06, 2026 -- VidantaWorld, the luxury tourism and entertainment platform of Grupo Vidanta, has unveiled BON (Beauty of Nature), a theme park backed by an investment of approximately USD 1.5 billion, to the international travel trade at World Travel Market London 2026. The company bills BON as the world's first luxury theme park. It is located at VidantaWorld Vallarta in Nuevo Nayarit, Mexico, and opens to the public in 2027.
BON began a guest-only soft opening on October 24
The phased Private Soft Opening is restricted to guests staying at VidantaWorld, who can buy tickets during their stay. The park operates from 5 p.m., Tuesday through Saturday, at intentionally limited capacity. New themed worlds and attractions will be added gradually before the general public is admitted.