Hangzhou International Communication Center

HANGZHOU – September 04, 2026 -- A documentary series tracking China's cross-border e-commerce sector has drawn more than 8.35 million views on international platforms since its July premiere, according to the Hangzhou International Communication Center, which produced the series with the Hangzhou cross-border e-commerce pilot zone.

The series, titled "Cross-Border E-Commerce: Stories from China," documents how exporters are shifting from product-only sales toward narrative-driven marketing to reach overseas buyers.

Hangzhou's e-commerce trade volume rose 1,266-fold since 2015

The city's cross-border e-commerce trade volume has multiplied 1,266 times since 2015, while the number of registered sellers grew from 200 to more than 65,000 over the same period, the center said.

Hangzhou – September 03, 2026 -- A documentary series chronicling China's cross-border e-commerce sector has drawn more than 8.35 million views on international platforms since its July release, according to producer Hangzhou International Communication Center. The series, Cross-Border E-Commerce: Stories from China, was made in partnership with the China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Area.

Rotating chair sells 80,000 units in two months after 14-million-view viral video

The documentary profiles a rotating chair brand that moved 80,000 units within two months of a short video reaching 14 million views. The company's supply chain delivers 90% of U.S. orders within two days, according to the film.