Kitzbühel Tourismus

Innsbruck – September 09, 2026 -- Kitzbühel Tourismus won the TIROLERIN Award in the category "Tourism & Regional Value Creation," recognizing the destination's year-round strategy and regional economic impact. The prize was presented at a gala in the Riesensaal of the Kaiserliche Hofburg in Innsbruck, attended by more than 200 guests from business, culture and politics. Managing Director Dr. Viktoria Veider-Walser accepted the award on behalf of the organization's team.

Kitzbühel – September 08, 2026 -- Kitzbühel Tourismus received the TIROLERIN Award in the category "Tourism & Regional Value Creation" at a gala in the Imperial Hofburg in Innsbruck, recognizing the destination's shift to a year-round tourism strategy. Managing Director Dr. Viktoria Veider-Walser accepted the award on behalf of the organization before more than 200 guests from business, culture and politics.

Jury cites brand relaunch and strategic repositioning as key drivers

Florian Neuner, head of industry and corporate communications at Tirol Werbung, praised Kitzbühel Tourismus in his laudatory speech for its consistent strategic development process, highlighting the multi-award-winning 2024 brand relaunch. The relaunch was built on five defined success patterns, a core service proposition and a clear positioning statement, forming the basis for Kitzbühel's long-term development as a contemporary, year-round destination.