Innsbruck – September 09, 2026 -- Kitzbühel Tourismus won the TIROLERIN Award in the category "Tourism & Regional Value Creation," recognizing the destination's year-round strategy and regional economic impact. The prize was presented at a gala in the Riesensaal of the Kaiserliche Hofburg in Innsbruck, attended by more than 200 guests from business, culture and politics. Managing Director Dr. Viktoria Veider-Walser accepted the award on behalf of the organization's team.
Tirol Werbung praises Kitzbühel's brand relaunch and strategic repositioning
Florian Neuner, head of industry and corporate communications at Tirol Werbung, cited the organization's consistent strategy process, its expanded event portfolio, and the 2024 brand relaunch as key factors behind the award. That relaunch, which has already received multiple industry honors, was built on five defined success patterns and a clear market positioning, forming the basis for Kitzbühel's long-term development as a contemporary year-round destination.
Kitzbühel adds DP World Tour event and second film award gala to 2026 calendar
The destination's event calendar spans both B2C and B2B formats, anchored by established fixtures such as the Hahnenkamm ski races and the Generali Open. In 2026, Kitzbühel will host the Austrian Alpine Open for the first time as part of the DP World Tour. The town will also welcome the KURIER ROMY, Austria's national film and television award, for the second time in November.
"We see events as an opportunity to make high-value offerings such as our golf program or the start of winter visible nationally and internationally," said Veider-Walser, adding that formats like the Kitzbüheler Advent and PURA VIDA reflect the organization's responsibility toward residents, workers and visitors.
Veider-Walser marks ten years leading Kitzbühel Tourismus this week
The award coincides with Veider-Walser's ten-year anniversary at the helm of Kitzbühel Tourismus, reached this week. She declined to detail upcoming plans beyond confirming a new announcement is in preparation, with October 10, 2026 flagged as a date for stakeholders to note.
Volunteer engagement also honored at the same gala
Among the evening's other recipients, Thomas Brandtner and his team were recognized in the "Volunteering" category for their community engagement in the region.